SayPro 100 Strategies to drive traffic to a fundraising page on a non-profit’s website during January.

Digital Marketing

1. Use targeted Google Ads campaigns with January-specific keywords.
2. Launch a social media ad campaign on platforms like Facebook, Instagram, and LinkedIn.
3. Optimize your fundraising page for SEO with keywords like “start the year with impact.”
4. Create compelling blog posts linking to the fundraising page.
5. Collaborate with influencers to promote your campaign.
6. Utilize remarketing ads to target past website visitors.
7. Run a YouTube ad featuring your campaign story.
8. Leverage Twitter Ads to reach a broader audience.
9. Create Pinterest boards related to your cause with links to the page.
10. Share a weekly newsletter featuring stories of impact.

Social Media Campaigns

11. Launch a “New Year, New Impact” campaign.
12. Host a live Q&A session on Instagram or Facebook.
13. Post success stories from previous donors.
14. Create countdown posts leading up to specific milestones.
15. Use engaging hashtags like #StartStrong2025.
16. Share short, impactful video reels on Instagram and TikTok.
17. Organize a social media challenge tied to your cause.
18. Use LinkedIn to target professionals interested in philanthropy.
19. Post “behind-the-scenes” content from your team.
20. Share testimonials from beneficiaries on social media.

Email Campaigns

21. Send a heartfelt New Year’s message with a donation link.
22. Segment your email list to send tailored messages.
23. Highlight January-specific goals in your emails.
24. Send weekly updates about the campaign’s progress.
25. Use compelling subject lines like “Kickstart 2025 with Kindness.”
26. Share donor impact stories in your emails.
27. Include a link to the fundraising page in your email signature.
28. Send reminder emails as deadlines approach.
29. Offer matching donation opportunities via email.
30. Share milestones, such as reaching 50% of your goal.

Content Marketing

31. Publish blog posts on starting the year with charitable acts.
32. Create infographics that showcase your fundraising goals.
33. Share a January-specific fundraising goal tracker.
34. Write articles on the impact of donations.
35. Create a downloadable guide related to your cause.
36. Publish a beneficiary success story.
37. Post January-specific tips for making a difference.
38. Share behind-the-scenes content about your campaign.
39. Record podcasts discussing your mission and goals.
40. Create January-themed wallpapers or screensavers for donors.

Partnerships and Collaborations

41. Partner with local businesses to promote your page.
42. Collaborate with other non-profits for cross-promotion.
43. Work with influencers to share your campaign.
44. Partner with schools or colleges to run mini-fundraisers.
45. Collaborate with community organizations for outreach.
46. Leverage corporate social responsibility programs.
47. Ask local radio stations to share your campaign.
48. Partner with bloggers to write about your cause.
49. Collaborate with gyms to promote wellness-focused giving.
50. Engage with local newspapers or magazines.

Community Engagement

51. Host a New Year’s resolution pledge event online.
52. Organize virtual workshops tied to your cause.
53. Create a virtual giving day event.
54. Hold a virtual trivia night with an entry fee donation.
55. Run an online auction with proceeds going to your fundraiser.
56. Host a live stream with a beneficiary testimonial.
57. Engage with community groups on Facebook.
58. Start a January-specific Facebook Fundraiser.
59. Organize a digital scavenger hunt.
60. Invite community leaders to endorse your campaign.

Engagement Tactics

61. Create a sense of urgency with time-limited goals.
62. Offer tiered rewards for donors.
63. Highlight a matching gift opportunity from a major donor.
64. Share daily updates on fundraising progress.
65. Use gamification by setting mini-challenges.
66. Feature a donor leaderboard on your website.
67. Share “thank you” videos personalized for top donors.
68. Create a “donor of the week” spotlight.
69. Send personalized thank-you emails immediately after donations.
70. Celebrate milestones with social media shoutouts.

Storytelling

71. Share a compelling January story tied to your cause.
72. Use visuals like photos and videos to tell your story.
73. Create a timeline of your organization’s impact.
74. Highlight stories of people who have benefited from donations.
75. Share a “day in the life” story from your team or beneficiaries.
76. Use emotional appeals in your content.
77. Feature a “before and after” story showing impact.
78. Share donor stories about why they give.
79. Post “letters of hope” from beneficiaries.
80. Use creative visuals like animated videos.

Website Optimization

81. Add a New Year’s campaign banner to your homepage.
82. Use pop-ups to highlight the fundraising page.
83. Optimize the page for mobile users.
84. Simplify the donation process with fewer clicks.
85. Offer multiple payment options on the page.
86. Include clear calls-to-action throughout your site.
87. Use testimonials and trust badges to build credibility.
88. Create a progress bar showing donations raised.
89. Include a video appeal directly on the fundraising page.
90. Enable social sharing options on the page.

Offline Strategies

91. Include the fundraising page link in physical mailings.
92. Print QR codes leading to the page on flyers.
93. Encourage staff to share the page within their networks.
94. Distribute posters with campaign details in community spaces.
95. Collaborate with local businesses to display campaign materials.
96. Include the fundraising link in event programs or handouts.
97. Host a local meet-up to discuss the campaign and share the link.
98. Send postcards to previous donors encouraging them to give again.
99. Utilize word-of-mouth through volunteers and advocates.
100. Ask board members to promote the campaign within their networks.