📘 SayPro Post-Campaign Evaluation Document.

Document Title: Comprehensive Evaluation of SayPro Crowdfunding Campaign Performance and Strategic Insights for Future Campaigns

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🧭 Overview

This document serves as a detailed post-campaign evaluation for SayPro’s recently concluded crowdfunding initiative. It analyzes key performance indicators (KPIs), donor engagement trends, campaign strategy effectiveness, and user feedback. The purpose of this evaluation is to measure the campaign’s overall success, identify areas for improvement, and generate insights to enhance future crowdfunding efforts.

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🎯 Objectives of the Evaluation

• Provide a comprehensive analysis of campaign performance.
• Review donation data, traffic analytics, and engagement metrics.
• Assess effectiveness of marketing and communication strategies.
• Summarize technical performance and user experience.
• Extract lessons learned and recommendations for future campaigns.

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📆 Campaign Summary

Element	Detail
Campaign Name	Empower Youth Through SayPro
Duration	30 Days (March 15 – April 13, 2025)
Fundraising Goal	ZAR 500,000
Total Raised	ZAR 536,200
Number of Donors	724
Average Donation	ZAR 740.05
Recurring Donations Initiated	47
Top Donor Source	Email Campaigns (42%)

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🔍 1. Fundraising Performance Analysis

💰 Total Amount Raised

SayPro exceeded its fundraising goal by ZAR 36,200, achieving 107.2% of the target. The campaign experienced the highest donation volume during the first 3 days, followed by a strong surge during the final week push.

🧮 Donation Breakdown

Donation Tier	Number of Donors	Total Raised
ZAR 100–499	438	ZAR 125,000
ZAR 500–999	189	ZAR 110,500
ZAR 1000–4999	82	ZAR 198,000
ZAR 5000+	15	ZAR 102,700

📊 Donation Flow Trends

• Peak Days: Launch Day, Day 3, and Final 3 Days
• Low-Engagement Days: Mid-campaign slump (Days 13–17)
• Conversion Rate: 4.8% of visitors became donors

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📈 2. Engagement and Traffic Insights

🌍 Website Traffic Overview

Metric	Result
Total Unique Visitors	15,180
Avg. Time on Page	2 mins 46 secs
Bounce Rate	38%
Mobile Users	68%
Desktop Users	29%
Tablet Users	3%

🔗 Traffic Sources

Source	% of Traffic	Conversion Rate
Email Marketing	39%	8.2%
Social Media	28%	3.4%
Direct Traffic	16%	4.1%
Referral Sites (Partners)	10%	6.5%
Organic Search	7%	1.9%

📱 Social Media Performance

Platform	Engagement Rate	Top-Performing Content
Facebook	7.2%	Milestone video: “500 Youth Reached”
Instagram	6.5%	Impact infographics
Twitter (X)	3.8%	Campaign countdown thread
LinkedIn	9.1%	Corporate donor highlight post

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📬 3. Email and Messaging Effectiveness

📤 Email Metrics

Metric	Value
Total Emails Sent	32,000
Open Rate	26.8%
Click-Through Rate	12.5%
Unsubscribe Rate	0.7%
Donation Conversion Rate	8.2%

💡 Best Performing Email

Subject Line: “Together, We’ve Reached 50%! Let’s Finish Strong.”
CTR: 19.4%
Time Sent: Day 20 at 10:30 AM

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💬 4. Donor Feedback Summary

SayPro collected donor feedback through post-donation surveys and follow-up emails.

🗣️ Key Feedback Themes

• Positive:
  • “Fast and easy donation process.”
  • “Loved the impact stories and visuals.”
  • “Thank you emails felt genuine and personal.”
• Areas to Improve:
  • “Mobile form needs fewer fields.”
  • “More transparency on how funds are used.”
  • “Better reminder system before campaign ends.”

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🛠️ 5. Technical and UX Performance

🚀 Site Speed and Uptime

Metric	Result
Avg. Load Time	2.1 seconds
Uptime	99.97%
Mobile Responsiveness Score	93/100 (Google Lighthouse)
Accessibility Score	96/100

🧯 Technical Issues Encountered

Issue	Resolution
PayPal error on mobile	Fixed within 2 hours with patch
Broken image on tablet view	Replaced after discovery on Day 4
Duplicate confirmation emails	Fixed with form submission logic update

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📌 6. Campaign Highlights

• 🎉 Campaign reached full funding 3 days before the deadline.
• 🌍 Donors from 12 countries, including South Africa, UK, US, Canada, Nigeria, and Germany.
• 📽️ Featured on 2 local radio shows and 1 national news article.
• 🤝 Partnerships with 6 organizations amplified campaign reach by 18%.

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📊 7. Lessons Learned and Strategic Recommendations

✅ What Worked Well

• Compelling storytelling and visual media boosted engagement.
• Email marketing had the highest conversion and ROI.
• Progress tracking on the page encouraged donor momentum.
• Post-donation thank-you emails built trust and retention.

⚠️ Areas to Improve

Area	Recommendation
Mobile UX	Simplify donation form for small screens
Mid-campaign momentum	Plan mini-challenges or live events
Storytelling balance	Increase updates from beneficiaries themselves
Payment diversity	Consider adding SnapScan or EFT options for local donors

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📅 8. Roadmap for Future Campaigns

Phase	Action
Pre-Launch	Begin promotions 2–3 weeks ahead with teaser content
Launch	Include live events or “matching gift” incentives
Mid-Campaign	Plan engagement spikes: webinars, influencer shoutouts
Post-Campaign	Share outcomes, send impact reports, re-engage recurring donors

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📋 Conclusion

The SayPro crowdfunding campaign has not only surpassed its financial goal but also succeeded in mobilizing a diverse and engaged community of supporters. By investing in transparent storytelling, responsive design, and strategic outreach, SayPro has laid the groundwork for even more impactful campaigns in the future.

The insights in this report will shape the next chapter of SayPro’s fundraising strategy, ensuring continued growth, innovation, and positive change for youth empowerment across Africa.