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📊 SayPro Crowdfunding KPI Dashboard Template.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
Purpose: To visually track and interpret campaign performance across fundraising, donor engagement, and marketing effectiveness.
Audience: Fundraising Team, Marketing Department, Executive Leadership
Update Frequency: Weekly (automated, where possible)
🟦 Section 1: Campaign Overview Summary (Top-Level KPIs)
| Metric | Current Campaign | Previous Campaign | % Change | Status |
|---|---|---|---|---|
| Total Funds Raised | $[XX,XXX] | $[XX,XXX] | +8% 🔼 | ✅ On Track |
| Goal Completion % | [XX]% | [XX]% | -3% 🔽 | ⚠️ Review Needed |
| Number of Donors | [###] | [###] | +12% 🔼 | ✅ |
| Average Donation | $[XX.XX] | $[XX.XX] | -5% 🔽 | ❌ Improve |
| Recurring Donors | [XX]% | [XX]% | 0% ➖ | ⚠️ |
| Abandonment Rate | [XX]% | [XX]% | +2% 🔽 | ❌ |
| Social Shares | [###] | [###] | +15% 🔼 | ✅ |
📈 Section 2: Fundraising Performance Tracker (with Charts)
Bar Chart: Total Funds Raised by Week
- Visualize weekly donation trends.
- Highlight peaks on campaign milestones (e.g., launch, social pushes).
Line Chart: Goal Completion Over Time
- Track cumulative progress vs. campaign target.
Table: Donation Breakdown
| Date | Donors | Total Raised | Avg Donation | Top Source |
|---|---|---|---|---|
| Apr 1 | 72 | $2,850 | $39.58 | |
| Apr 2 | 104 | $3,940 | $37.89 | |
| Apr 3 | 88 | $3,300 | $37.50 | Direct Website |
📬 Section 3: Engagement & Outreach Metrics
Email Campaign KPIs
| Campaign | Open Rate | CTR | Conversion Rate | Revenue |
|---|---|---|---|---|
| Launch Email | 33% | 14% | 5.8% | $3,210 |
| Mid-Campaign Update | 28% | 11% | 4.3% | $2,040 |
| Final Push | 31% | 13% | 6.2% | $4,180 |
Social Media Engagement Chart
- Platform-by-platform engagement (likes, shares, CTR, video views)
- Engagement heatmap by time of day or week
Top Performing Post Preview
“We just hit 70% of our goal—thank you! Every donation counts. 💙”
✅ Engagement: 4.7% | 🎯 Donor Conversions: 18
📱 Section 4: Traffic & Source Attribution
Pie Chart: Traffic by Source
- Direct Website
- Email Campaigns
- Social Media (Facebook, Instagram, Twitter)
- Influencer Links
- Paid Ads
Stacked Bar Chart: Conversions by Device
| Device | Donors | Revenue | % of Total |
|---|---|---|---|
| Mobile | 480 | $18,200 | 72% |
| Desktop | 120 | $5,600 | 22% |
| Tablet | 35 | $1,500 | 6% |
👥 Section 5: Donor Demographics & Behavior
Donor Demographics Pie Chart
- Age Group (e.g., 18–24, 25–34, 35–44, etc.)
- Gender Distribution
- Top 5 Locations by Donor Volume
Behavioral Insights Panel
| Metric | Value | Insight |
|---|---|---|
| First-Time Donors | 64% | High campaign reach; follow-up critical |
| Repeat Donors | 36% | Engage for recurring programs |
| Peak Donation Time | 8:00 PM | Optimize email sends & posts |
| Avg. Donation Frequency | 1.2x | Room to boost engagement with loyalty programs |
📌 Section 6: Real-Time Alerts & Milestones (Optional)
- 🚀 Campaign Launched: [Date/Time]
- 🎯 50% Goal Reached: [Date]
- 🔔 High Bounce Rate on Donation Page
- ✅ Influencer Post Boosted Traffic by 32%
- 📅 3 Days Remaining – Final Countdown Email Scheduled
📅 Section 7: Recommendations Snapshot (Rotating Weekly Insights)
| Category | Suggestion |
|---|---|
| Personalize subject lines based on donor tier | |
| Social | Use countdown stories during final 72 hours |
| UX | Remove unnecessary donation form fields |
| Retention | Send post-campaign impact videos to all donors |
| Acquisition | Launch “Give + Share” referral campaign next week |
📂 Data Sources Integrated
- SayPro CRM or Donor Management System
- Email Marketing Platform (e.g., Mailchimp, Sendinblue)
- Google Analytics
- Social Media Insights
- Crowdfunding Platform (e.g., CauseVox, Classy, GoFundMe integrations)
🧑💼 Access & Ownership
Owner: Fundraising Strategy Lead
Shared With:
- Fundraising & Marketing Teams
- Executive Leadership
- Finance (for reconciliation reports)
🔧 Technical Notes (for Implementation)
- Designed for compatibility with Google Data Studio, Tableau, Excel dashboards, and Power BI.
- Visual templates (graphs and charts) can be updated through linked Google Sheets or data APIs.
- Weekly auto-refresh enabled through data connectors.
- Use filters for “Current Campaign,” “Last 30 Days,” “Quarterly Trends,” and “Custom Date Range.”
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