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📄 SayPro Crowdfunding Campaign Performance Report Template.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
Document Title: [Insert Campaign Name] – Crowdfunding Performance Report
Prepared by: [Team Member Name]
Date: [MM/DD/YYYY]
Campaign Period: [Start Date – End Date]
Campaign Type: [e.g., Emergency Relief, Education Fund, Product Launch, etc.]
🔹 Section 1: Executive Summary
- Campaign Objective:
Briefly describe the purpose of the campaign, target audience, and key funding goals. - Total Funds Raised: $[XXX,XXX]
- Goal Achieved: [XX]% of $[Goal Amount]
- Total Number of Donors: [###]
- Average Donation Amount: $[XX.XX]
- Top Performing Channels: [Email / Social Media / Website / Influencer / Referral]
- Major Highlights:
- [e.g., 3X surge in donations on Day 4 after influencer post]
- [Reached 100% goal in 21 days]
- [Donor from 12 countries]
📊 Section 2: Campaign Overview
| Metric | Goal | Actual | Variance | Notes |
|---|---|---|---|---|
| Total Funds Raised | $[Goal] | $[Actual] | +/- $[Diff] | [Comments] |
| Number of Donors | [Target] | [Actual] | +/- [Diff] | [Comments] |
| Conversion Rate | [e.g., 5%] | [e.g., 4.3%] | +/- [Diff] | [Campaign landing effectiveness] |
| Email Open Rate | [Target] | [Actual]% | [Compare to benchmark] | [Subject line/test success] |
| Social Engagement Rate | [Target]% | [Actual]% | +/- [Diff] | [Best-performing platform] |
| Recurring Donors | [Target]% | [Actual]% | +/- [Diff] | [Retention performance] |
| Abandoned Donations | [Target]% | [Actual]% | +/- [Diff] | [Payment form issue?] |
📍 Section 3: Traffic & Donation Sources
| Source | Visitors | Donors | Conversion Rate | Total Raised |
|---|---|---|---|---|
| Email Campaigns | [###] | [###] | [%] | $[###] |
| Social Media (Facebook) | [###] | [###] | [%] | $[###] |
| Social Media (Instagram) | [###] | [###] | [%] | $[###] |
| Direct Website Visits | [###] | [###] | [%] | $[###] |
| Influencer/Referral Links | [###] | [###] | [%] | $[###] |
| Paid Ads | [###] | [###] | [%] | $[###] |
Insight:
E.g., Email traffic had the highest conversion rate (6.1%), while Instagram brought in the most first-time donors.
👥 Section 4: Donor Demographics
| Demographic | % of Total Donors | Key Observations |
|---|---|---|
| Age 18–24 | [##]% | High engagement on Instagram |
| Age 25–34 | [##]% | Most donations via mobile |
| Age 35–44 | [##]% | Highest average donation |
| Region (Top 3) | [City/Country] | [##]% |
| Returning Donors | [##]% | [Retention success/failure] |
📈 Section 5: Performance Over Time
Graph Placeholder:
Insert line chart showing daily donation trends with campaign milestones labeled (e.g., launch date, major post, email drop).
Observations:
- Donation spikes corresponded with email launches and influencer mentions.
- Drop-off occurred after Day 14 due to reduced social content.
✅ Section 6: What Worked
- Personalized thank-you emails increased post-donation shares.
- Donor impact videos drove 3X more conversions than static images.
- Time-sensitive messaging (e.g., “72 hours left!”) drove urgency.
❌ Section 7: What Needs Improvement
- Mobile donation form took too long to load—raised abandonment rate.
- Email-to-landing page messaging mismatch confused donors.
- Lack of recurring donation prompt at checkout.
💡 Section 8: Opportunities & Recommendations
| Area | Opportunity | Recommendation |
|---|---|---|
| Donor Retention | Convert one-time donors to recurring | Introduce automated “thank-you + monthly impact” emails |
| UX Optimization | High mobile drop-off | Streamline mobile form, remove non-essential fields |
| Engagement | Underperformance on Twitter | Focus on visual-driven platforms like TikTok, YouTube |
| Mid-Campaign Momentum | Donation lull mid-way | Add mid-campaign challenge or matching gift event |
📅 Section 9: Next Steps
- Launch post-campaign survey to donors.
- Prepare segmented follow-up campaigns for donor re-engagement.
- Schedule internal debrief with campaign team.
- Integrate learnings into Campaign Playbook v2.
- Add campaign results to the SayPro dashboard.
📂 Attachments (Optional)
- Donation data export (CSV/Excel)
- Screenshots of campaign pages/emails
- Survey results summary
- A/B testing results
- Links to campaign visuals/videos
🧑💼 Submitted by:
Name: [Employee Name]
Role: [Title]
Contact Info: [Email]
Date Submitted: [MM/DD/YYYY]
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